Which Way

Agency

Creative Direction. Talent. Events. Culture.

Status

Something powerful
is coming.

We are building a new home for culture, creativity, and unforgettable brand experiences.

What We Do

We build culture
through experiences.

  • 01Creative Direction
  • 02Talent Bookings
  • 03Event Concepts
  • 04Brand Activations
  • 05Pop-up Experiences
  • 06Music & Lifestyle Events
  • 07Red Carpet Experiences
  • 08Campaign Ideas
The Field

RNB & Soulful Groove Gathering 2026

Guest walking through a red butterfly archway at RNB & Soulful Groove Gathering 2026
Guest inside a hot-pink Era pop-up activation at RNB & Soulful Groove Gathering 2026
Two DJs performing behind a lit mixer booth at RNB & Soulful Groove Gathering 2026
RNB & Soulful Groove Gathering 2026 welcome gate
Guests posing inside the RNB LOVE photo activation at RNB & Soulful Groove Gathering 2026
Guest in front of a red butterfly-branded arch at RNB & Soulful Groove Gathering 2026
RNB & Soulful Groove Gathering 2026 — Newcastle, KZN

Mercedes Benz Sandton — Mental Health Workshop

Mercedes Benz Sandton mental health workshop moment
Mercedes Benz Sandton mental health workshop moment
Mercedes Benz Sandton mental health workshop moment
Mercedes Benz Sandton mental health workshop moment

RNB & Soulful Groove Gathering 2025

RNB & Soulful Groove Gathering 2025 event moment
RNB & Soulful Groove Gathering 2025 event moment
RNB & Soulful Groove Gathering 2025 event moment
RNB & Soulful Groove Gathering 2025 event moment

Newcastle Amcor Dam Music Festival 2023

Newcastle Amcor Dam Music Festival 2023 crowd moment
Newcastle Amcor Dam Music Festival 2023 crowd moment
Newcastle Amcor Dam Music Festival 2023 crowd moment
Newcastle Amcor Dam Music Festival 2023 crowd moment
Newcastle Amcor Dam Music Festival 2023 crowd moment
Newcastle Amcor Dam Music Festival 2023 crowd moment
Boxer Ngwenya, founder of Which Way Agency, standing in his studio
The Why
A message from Boxer Ngwenya
Which Way Agency is the next chapter of my creative journey.

For years, I have moved through events, music, culture, and community, building moments that bring people together. This agency is where that vision takes shape — a home for talent, brands, and unforgettable experiences.

Boxer Ngwenya

Founder, Which Way Agency

Newcastle · Johannesburg

Notify

Be first
to know.

No spam. No fluff. One quiet email when we open the doors.

By submitting you agree to receive one launch email.

Contact
info@whichwayagency.co.za

Follow the build

Locations

Johannesburg
Newcastle